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What the numbers say: According to the Work Trend Index by Microsoft, which outlines findings from a study of 31,000 people in 31 countries, 51% of Gen Z and 48% of Millennials envision doing some of their work in the metaverse the next two years. Relevance: Gen Z and Millennials are the two largest generations in the workforce, and they are both more open to using new technologies than older generations. According to Microsoft, 52% of employees are open to using immersive digital spaces in the metaverse for meetings or team activities in the next year, while 13% of surveyed employees say they don't know what the term "metaverse" means. Brands that should care: Tech and companies that sell products or services used in the workplace will need to ensure they are compatible with the metaverse. Microsoft is working on several features for its Teams collaboration platform that will make it more compatible with the metaverse, such as creating and hosting virtual meetings. |
