Amazon is planning to incorporate a search feature similar to ChatGPT into its online store, Bloomberg reports.
Recent job postings indicate that Amazon intends to reinvent its search function by leveraging large language models (LLMs).
- One job listing for a "Sr Technical Program Manager" says that Amazon is engaged in an AI-focused initiative to revolutionize user search through advanced techniques in large-scale and next-generation deep learning.
- Another post, seeking a "Sr SDE, Machine Learning (ML), Amazon Search," mentions the company's efforts to enhance the shopping experience on its platform by harnessing the conversational capabilities of LLMs.
- As per Bloomberg's report, Amazon is planning an interactive and conversational experience for customers, allowing them to compare products, receive personalized suggestions, and find solutions to questions bout products.
- When asked about the new AI capabilities, an Amazon spokesperson stated only that the company is making significant investments in generative AI across all its business operations.