Barometer, an AI company focusing on data-driven insights, and NewsGuard, the global leader in news reliability ratings, announced a new solution to detecting misinformation in podcasting.
The NewsGuard-Barometer offering will be able to detect misinformation during an episode in seconds and advise companies whether or not to advertise with a show.
- It will integrate Barometer's powerful AI data identification algorithms with NewsGuard's Misinformation Fingerprints to help users act on misinformation in podcast episodes as quickly as possible.
- This will scale the impact of the data that NewsGuard's team of journalists mines daily by adding AI to scan millions of podcast minutes.
- Prior to release, specific uses of the solution have included monitoring podcast media buys or ones up for consideration for potential misinformation, enforcing brand integrity, and more.
- Newsguard separately announced that it would launch a new product, Podcast Reliability Ratings, allowing advertisers to identify safe podcasts.