Blizzard Entertainment, the game studio behind popular titles like World of Warcraft and Diablo, has created an internal AI tool that generates images and concept art for new video games. Allen Adham, Blizzard's chief design officer, shared the development with employees via an email obtained by the New York Times. - The tool, called Blizzard Diffusion, takes inspiration from Stable Diffusion, a well-known text-to-image generator.
- Adham's email expressed anticipation, telling employees to, "Prepare to be amazed." He emphasized that this tool represents a significant advancement in how they develop and manage their games.
- The tool has been trained on Blizzard's intellectual property, incorporating elements from games like World of Warcraft, Diablo, and Overwatch.
- In related news, Blizzard recently filed a patent application for AI technology designed to generate artwork specifically for video games.
- The adoption of AI technology in gaming studios has been a topic of debate. While proponents argue that it can eliminate tedious design and development tasks, there are concerns among developers that it could potentially replace many jobs.
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