Fabletics opened a retail store at the University of Southern California (USC)

 

Fabletics opened a retail store at the University of Southern California (USC).  The D2C athleisure brand continues to grow its store footprint after its e-commerce operations achieved net sales of $296.4M in 2022. Fabletics is a digitally native brand founded in 2013 and owned by TechStyle Fashion Group. Fabletics considered a 2021 IPO that could have valued it at over $5B, but the company did not proceed with the deal. Fabletics offers a VIP Membership program to distinguish it from competitors Lululelmon and Athleta. The store at USC marks Fabletics' 92nd location in the U.S.