Google has announced that it will deprecate cookies for 1% of its users in 2024.
The move will help developers test their products with more traffic.
- The decision is a step toward eliminating cookies, a goal Google has mentioned in the last few years.
- By removing cookies for 1% of its users, the search engine giant will help websites see more traffic and adapt to a future where cookies will not be used anymore.
- While Google says that the decision intends to improve user experience, it has also added that it intends to continue integrating technology that helps them provide data for advertisers, although the specifics have yet to be published.
- This campaign is part of the Google Privacy Sandbox initiative.