of the $500B mobile app economy is spent on advertisement, according to a new report
. North America leads globally in terms of mobile ad spend.
- North America made up almost 50% of global advertisement spending, followed by Asia with 23% and Europe with 19%.
- Mobile ad spending grew 14% YoY in 2022, but app store purchases fell 2% YoY.
- 65% of the total spending went to nongaming apps such as TikTok and Instagram, while gaming apps made up 35%.
- To highlight the dominance of advertising in mobile spending, the report highlighted YouTube, as 90% of its revenue comes from advertising while only 10% comes from app store purchases
