| Pepsi has partnered with Bad Bunny and Apple Music for its new summer campaign. Buyers could win three free months of an Apple Music subscription plan. - The beverage company has put QR codes in 400 million bottles, enabling buyers to scan the codes and win prizes.
- The company stated that the campaign will target TV, digital, out-of-home, and retail activations in English and Spanish.
- Pepsi's
CMO stated that the campaign aligns with the company's branding, which
has relied on music and the excitement generated during the summer.
- With
4.2 billion streams, Bad Bunny was the world's most streamed artist in
2022. He also had the largest tour in 2022, grossing $314M.
- Pepsi
and Apple previously collaborated in 2004, a campaign in which the two
brands released millions of songs on iTunes for free.
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