Pepsi has partnered with Bad Bunny and Apple Music for its new summer campaign.

 

Pepsi has partnered with Bad Bunny and Apple Music for its new summer campaign. 

 Buyers could win three free months of an Apple Music subscription plan.

  • The beverage company has put QR codes in 400 million bottles, enabling buyers to scan the codes and win prizes. 
  • The company stated that the campaign will target TV, digital, out-of-home, and retail activations in English and Spanish.
  • Pepsi's CMO stated that the campaign aligns with the company's branding, which has relied on music and the excitement generated during the summer.
  • With 4.2 billion streams, Bad Bunny was the world's most streamed artist in 2022. He also had the largest tour in 2022, grossing $314M.
  • Pepsi and Apple previously collaborated in 2004, a campaign in which the two brands released millions of songs on iTunes for free.

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