H&M has partnered with Stranger Things to release its new Roblox experience.

 

H&M has partnered with Stranger Things to release its new Roblox experience.

 The partnership is part of H&M's Looptopia campaign.

  • Linda Li, head of marketing for H&M Americas, said that this partnership aligns with the company's goal of providing content for its existing and new customers.
  • H&M's Roblox launch is a continuation of its efforts to sway young consumers.
    • Roblox has over 66 million daily users as of Q1 2023, most of whom are under 16 years old.
  • The Stranger Things collection is offered in kids' sizes for 8- to 14-year-olds and launches on May 18.
  • The collection has graphic tees, varsity-style jerseys, and surfer-inspired sets. 

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