| H&M has partnered with Stranger Things to release its new Roblox experience. The partnership is part of H&M's Looptopia campaign. - Linda
Li, head of marketing for H&M Americas, said that this partnership
aligns with the company's goal of providing content for its existing and
new customers.
- H&M's Roblox launch is a continuation of its efforts to sway young consumers.
- Roblox has over 66 million daily users as of Q1 2023, most of whom are under 16 years old.
- The Stranger Things collection is offered in kids' sizes for 8- to 14-year-olds and launches on May 18.
- The collection has graphic tees, varsity-style jerseys, and surfer-inspired sets.
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