Bud Light's lead in the premium beer category is narrowing, according to a new study.
The company's growth rate remains down by more than 20% YoY.
- Growth rates for competitor premium beers such as Coors Light, Miller Lite, and Yuengling Amber Lager are accelerating.
- Bud Light's competitors are seeing a steady increase in dollar sales, even as Bud Light's decrease in volume sales has started to stabilize.
- Bud Light's sales drop has also affected its portfolio brands such as Budweiser, Ultra, Busch Light, etc.
- The CEO of AB InBev, the parent company of Bud Light, stated that it is still too early to give any statements regarding Bud Light's sales.