Oscar Mayer has officially launched the first Wienermobile rebrand since 1936.

 

Oscar Mayer has officially launched the first Wienermobile rebrand since 1936.

 The campaign will highlight its focus on natural 100% beef ingredients.

  • The company's Wienermobile will now be rebranded to the Frankmobile.
  • As part of the rebrand, several Frankmobiles are traveling in multiple U.S. cities to promote the campaign and giving coupons for a free pack of hot dogs to customers named Frank.
  • The rebrand will also apply to the company's other products. Wiener Whistles will now be called Frank Whistles, and Hotdogger drivers will be called Frankfurters. 
  • This new concept from Oscar Mayer is seen as an attempt to highlight the use of natural ingredients, as customers are increasingly shying away from processed foods.

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