Oscar Mayer has officially launched the first Wienermobile rebrand since 1936.
The campaign will highlight its focus on natural 100% beef ingredients.
- The company's Wienermobile will now be rebranded to the Frankmobile.
- As part of the rebrand, several Frankmobiles are traveling in multiple U.S. cities to promote the campaign and giving coupons for a free pack of hot dogs to customers named Frank.
- The rebrand will also apply to the company's other products. Wiener Whistles will now be called Frank Whistles, and Hotdogger drivers will be called Frankfurters.
- This new concept from Oscar Mayer is seen as an attempt to highlight the use of natural ingredients, as customers are increasingly shying away from processed foods.