Jim Beam has redesigned its bourbon bottle and updated its packaging with all-white labeling.
This move comes as alcohol brands continue to refresh coming out of the pandemic.
While some alcohol categories have struggled, the bourbon category has grown over the past year.
- The company is launching a new global brand campaign, "People Are Good For You," to celebrate human connections and togetherness.
- The new campaign will feature 15, 30, and 60-second ad spots set to "Sweet Caroline."
- The campaign will run in over 100 countries across TV, streaming, social media, and digital channels.
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