Popeyes launched a campaign celebrating the company's hometown of New Orleans.
This is the first campaign launched by Popeyes since it named McKinney its agency of record.
The campaign is called "We Don't Make Sense, We Make Chicken."
- The campaign has already launched digitally but will expand to include nationwide out-of-home and television spots in June.
- Popeyes has recently seen its growth rate decline, growing just 1.5% in Q4 2022 after benefiting from the "chicken sandwich wars."
- This campaign completely shifts Popeyes' marketing message from a focus on products to a focus on its history, a strategy used by other firms, including rival KFC.