E.l.f. Cosmetics launched a digital content series, "Vanity Table Talk," starring actor Jennifer Coolidge.
Coolidge was also the star of E.l.f.'s first Super Bown commercial earlier this year.
- The series has been produced, directed, and scripted by SHADOW, e.l.f. Beauty's long-term creative marketing and communications agency.
- The series includes elements from different show formats, including late-night TV and "get ready with me" videos, with each episode running under ten minutes.
- The series targets Gen Z consumers as part of E.l.f.'s wider attempt to capture the market.