Meta and BMW are partnering to integrate AR/VR headsets into cars, although the release timeline is uncertain. The research partnership aims to enhance productivity, social interaction, and entertainment during travel. - The BMW/Meta collaboration has made progress in overcoming technical challenges and fusing the sensors of the Meta headsets and BMW cars to understand their position.
- It is not ready for public release yet.
- AR and VR integration in cars is not a new concept, as Audi-backed startup Holoride has been exploring in-car VR entertainment.
- Mass adoption remains limited.
- One of the primary challenges faced by both companies was finding a solution to accurately track objects while inside a moving vehicle.
- Car companies are acknowledging the potential demand for XR devices in cars, envisioning immersive experiences that assist drivers, provide information about the vehicle, and offer entertainment options.
Meta reportedly began developing car VR plans in 2021, partnering with BMW to create Project Aria, a prototype pair of all-black glasses for in-car experiences, similar to the HTC Vive Elite XR.
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