What the numbers say:;According to a;survey;conducted in August 2022 that targeted metaverse enthusiasts in the U.S., most respondents expressed anticipation for engaging in novel experiences within the metaverse. Moreover, more than 50% of the participants were eager to utilize the metaverse to escape their day-to-day reality.
Relevance:;These study findings reveal that the metaverse already has broad appeal among consumers and marketers. Metaverse enthusiasts in the U.S.;are also enthusiastic about virtual shopping,;Sitecore said. This past year, we saw the advent of the world’s first;Metaverse Fashion Week(MVFW), a wholly virtual event featuring more than 60 luxury and digital brands.
Which brands should care:;Many fashion brands and retailers are already augmenting the shopping experience by allowing shoppers to;virtually try on, customize, and purchase;real-world goods from their homes using AR and VR devices.