Elon Musk;has announced;former NBCUniversal advertising chief;Linda Yaccarino;as the new CEO of Twitter.
;Although Musk will step back as CEO, he will still control the platform's future direction as;executive chairman and CTO. Yaccarino will face significant challenges in her new role at Twitter, including a recent;loss of advertisers,;regulatory scrutiny, and;growing competition.
- On Friday, Musk;announced via Twitter;that he was "excited to welcome Linda Yaccarino" as the new CEO of Twitter.
- In her new role, Yaccarino will focus on business operations while Musk focuses on product design and new technology.
- Yaccarino will also help to "transform this platform into X, the everything app," Musk added.
- NBCUniversal confirmed that Yaccarino resigned as global head of advertising and partnerships, where she oversaw a team of 2,000 people responsible for over $100B in ad sales.
- NBCU also has partnerships with Twitter, including a recent renewal of their agreement to;broadcast video content;from the 2024 Olympics.
- Yaccarino helped to digitize and integrate ad sales at Comcast and NBC, which could make her a valuable addition to Twitter as it seeks to;restore advertisers' faith in the platform.
