| Netflix is cracking down on password sharing in the U.S. and has started notifying users about the new policy. Netflix accounts are now limited to a single subscriber and people in
their household. The company offers two options: transferring outside
profiles to a new paid membership, or adding an extra outside member to a
household for $7.99/month. - Netflix
defines a household as devices connected to the internet at the primary
viewing location, utilizing IP addresses, device IDs, and account
activity to identify household membership.
- The move aims to
boost its subscriber growth and revenue, as more than 100 million
households worldwide currently share accounts.
- While the crackdown has resulted in many cancellations, it's also expected to add $1.6B in revenue per year in new subscriptions.
How it works: - Netflix's Standard plan, which costs $15.49 per month, allows users to add one extra member for $7.99 monthly.
- Its Premium package, offering 4K streaming, allows up to two extra members at an additional cost of $7.99 each.
- The Basic ($9.99/month) and Standard plans with ads ($6.99/month) do not have the option to add extra members.
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