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What the numbers say: Video games were the largest segment in the VR/AR industry, with revenues reaching almost $7B in 2020 and growing to about $11.5B by 2025, according to Goldman Sachs. The healthcare and engineering sectors are also expected to experience significant growth. Relevance: The AR market is projected to grow to almost $200B by 2025. Verified Market Research shows the AR gaming market is projected to reach $31.7B by 2028. Which brands should care:Major tech industry firms like Sony, Facebook, and Microsoft have developed their own VR products to compete in the market.Apple's entry into the VR headset market could be a major catalyst for growth.Once it arrives, Apple's gear will compete with the Meta Quest 2,PSVR 2, and all the other best VR headsets. |
