| Turkish AI-backed marketing platform Insider has raised $105M in a funding round led by Qatar Investment Authority (QIA) and Istanbul-based buyout firm Esas Private Equity. Insider's marketing platform leverages AI to predict consumer behavior and deliver personalized customer experiences. - Founded in 2012 by six Turkish entrepreneurs, Istanbul-based Insider is Turkey's first software unicorn.
- The funding round brings Insider's total funding amount to $274M with a valuation of nearly $2B.
- Insider
boasts usage by more than 1,200 global brands in 28 countries,
including Samsung, Vodafone, IKEA, New Balance, Toyota, and many
others.
- In January, the startup acquired Istanbul-based MindBehind, a Meta-verified Conversational Commerce and Messaging Platform, for an undisclosed sum.
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