Uber now allows brands to promote products directly through its Uber Eats delivery app.
The move is intended to boost the discoverability of relevant products while increasing value for Uber Eats and its brand partners.
- Uber Eats' new advertising program is called "Sponsored Items."
- Uber is enabling the targeted advertising offering through the Criteo Commerce Media platform.
- PepsiCo initially served as Uber's exclusive beverage alpha partner for Sponsored Items.
- The program boosted the visibility of PepsiCo products on Uber Eats.
- Uber aims to roll out additional advertising formats in the coming months.