Verizon's unlimited mobile plans have been reduced from six to two, with costs per line ranging from $30 to $80; Additional subscriptions are also now offered as part of the myPlan bundle. To entice users, Verizon is giving myPlan add-ons like Disney streaming and Walmart+ for $10 monthly. - The new Unlimited Welcome and Unlimited Plus plans will cost $120 and $180 for four lines ($30 and $45 per line). One line will cost $65 and $80, respectively.
- Starting Thursday, customers can choose from the new individualized service plans or keep their existing bundle plans.
- While rivals AT&T and T-Mobile added 424,000 and 538,000 postpaid phone connections, respectively, Verizon struggled to retain consumers in Q1, losing 127,000 postpaid phone connections.
- According to Verizon's consumer unit head Sowmyanarayan Sampath, the move is intended to remove any uncertainty and the "paradox of choice" that would put off potential customers.
- Tuesday's trading saw a 1.96% decrease in Verizon stock.
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