Walmart widens range of med

 

Walmart is widening the range of partners it includes in its Walmart Connect media business.  The retailer will enable creative partners to self-serve advertisers on Walmart Connect. Walmart Connect enables advertisers to place marketing material on Walmart's numerous customer touchpoints. The retail giant will add creative partners to the network including VidMob, WhyteSpyder, Kaizen Ad, It'sRapid.ai, and The Mars Agency. The creative partners will be free to offer services to support Walmart's advertisers. Walmart will change the name of its advertising ecosystem to Walmart Connect Partner Network as part of the expansion.