| YouTube is shutting down its Snapchat-like feature, called "YouTube Stories," as it shifts its focus to Shorts, live videos, and Community Posts. YouTube will discontinue its version of Stories, a feature for creators to share temporary posts, on June 26. - YouTube Stories was introduced as "Reels" in 2017 and restricted to creators with 10,000+ subscribers.
- Creators were allowed to share time-limited updates and behind-the-scenes content to promote their channels
- However, Stories failed to gain momentum, despite the success of similar offerings on Snapchat and Instagram.
- YouTube
is now urging creators to shift their content to Shorts and Community
Posts, its text-based updates feature that offers time expiration and
different content formats such as polls, quizzes, images, and videos.
- Twitter, LinkedIn, Netflix, and Spotify have also moved away from their versions of the Stories format.
- YouTube
has replicated and then discontinued features from rival platforms,
such as YouTube Gaming (similar to Twitch) in 2019 and YouTube Originals
(similar to Netflix) in 2022.
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