Zena Srivatsa Arnold will become Sephora's ;new chief marketing officer.
Arnold previously led marketing teams for PepsiCo and served as;chief marketing and chief digital officer at Kimberly-Clark.
Arnold;will replace;Deborah Yeh, who has been Sephora's chief marketing officer for over seven years.
- Yeh will continue working;at Sephora as its global chief purpose officer.
- A Sephora spokesperson noted that Arnold successfully attracted younger consumers to PepsiCo while she served at the company.
- Sephora;continues using;community-building;marketing strategies to fend off competition from Ulta and other rivals.
