Amazon fights fake reviews with AI

 

Amazon is developing AI to spot fake reviews.  The company recently admitted that the measures are inadequate. Amazon's AI tech uses data such as sign-in activity and review history to detect fake reviews. In 2022, Amazon blocked over 200 million reviews that were suspected to be fake. Amazon VP of Worldwide Selling Partner Services Dharmesh Mehta noted the technology's limitations in a blog post. Mehta called on consumer groups and governments to help stop "fake review brokers."