Apple introduced its new Vision Pro augmented reality headset on Monday. The company has partnered with Disney+ on the launch; the native streaming app will showcase some of the Vision Pro's features. The Vision Pro will allow users to interact with digital content in a "mixed reality" setting, similar to virtual reality but also allowing them to see real objects and people in the world around them. - The headset will retail for $3,499.
- A demo reel prepared by Disney and Apple included interactive 3D visuals of a basketball court during an ESPN stream, and immersive content from National Geographic that appeared to suspend viewers in the ocean.
- During Apple's keynote, Disney CEO Bob Iger said the technology "will allow us to create deeply personal experiences that bring our fans closer to the characters they love."
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