| Indian streaming platform JioCinema drew over 32 million simultaneous viewers to an Indian Premier League cricket tournament on Monday, setting a new world record. The previous record of around 25.3 million simultaneous viewers was
held by a 2019 cricket tournament, which streamed on Disney's Hotstar
platform. - The new record-setting match featured the Chennai Super Kings facing off against the Gujarat Titans.
- Viacom18
-- a joint venture involving Paramount Global and James Murdoch's Bodhi
Tree Systems -- secured the streaming rights for Indian Premier League
cricket in a $2.6 billion deal in 2022; Disney held on to the exclusive
TV rights.
- JioCinema recently signed a new multi-year partnership with NBCUniversal to stream thousands of hours of American films and TV shows in India, including "The Office."
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