NY-based Adtech firm MadHive has received a $300M investment from Goldman Sachs. The company's valuation is "approaching $1 billion", according to CEO Spencer Potts. Founded in 2016, MadHive offers several ad tech solutions for connected TV (CTV) aimed at broadcasters, agencies, brands, and suppliers. - MadHive's offerings purport to maximize revenue across media channels, track performance, accelerate ad campaigns, streamline campaign planning, and more.
- The company generated $125M in revenue last year and plans to use its latest funds to onboard more executive-level management and take on more programmers and DTC advertisers as clients.
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