Mercedes-Benz to launch NFT collection

 

German automotive giant Mercedes-Benz's Web3 arm, Mercedes-Benz NXT, has announced that it would launch an NFT collection dubbed Maschine.  The 1,000-piece generative art collection will go on sale on June 7 through a Dutch auction. The carmaker's NFTs, designed by Dutch artist Harm van den Dorpel, were developed in collaboration with digital art-focused decentralized autonomous organization (DAO) Fingerprints. The NFT collection built on the Ethereum blockchain is inspired by automotive concepts.  The NFTs in the collection mimic a wheel in motion, exploring the themes of velocity and perception.  Mercedes-Benz NXT said it plans to ultimately release three core NFT collections developed by the creative studio 0xNXT, starting with Maschine.  The unit will also include additional projects in its NFT ecosystem. The German car manufacturer launched Mercedes-Benz NXT, focusing on digital collectibles and virtual experiences, earlier in May as part of its plans to build a dedicated and long-term presence within the Web3 community.