Binance and The Weeknd collaborate to launch the "Metaverse Dimension," an online space that brings The Weeknd's creative world to life. The web-based game offers a treasure hunt challenge, allowing users to unlock exclusive areas, content, and rewards related to The Weeknd's brand. Players can explore a 3D virtual world featuring imagery from The Weeknd and Binance. - Solving puzzles within the game allows users to win tickets to future Weeknd concerts and exclusive merchandise.
- Binance is sponsoring The Weeknd's After Hours 'Til Dawn world tour, and AR experiences will be available during tour stops.
- The partnership also includes an NFT collection co-designed by HXOUSE and the donation of $2M to The Weeknd's XO Humanitarian Fund.
The NFT market has seen significant growth, reaching $25B in trading volume in 2021 and continuing to thrive in 2022. - Binance is facing regulatory scrutiny, including a recent lawsuit filed by the SEC in the U.S. However, the exchange is actively defending against these allegations.
|
