Modelo, a Constellation Brands brand, took the top spot in the U.S. beer market in May as it beat out Anheuser-Busch InBev's Bud Light. Modelo took 8.4% of beer sales from retail stores for the four weeks in May, with Bud Light getting 7.3%. Bud Light's sales fell 24.6% YoY for the period, and Modelo's sales jumped 10.2% during that time. - Still, Bud Light leads in sales for the year.
- This all comes amidst the backlash to Bud Light after an anti-LGBTQ+ campaign was lobbied at the company for an inclusive ad it ran with transgender influencer Dylan Mulvaney.
- Bud Light then did not defend the promotion of the ad, angering LGBTQ+ allies.
- The boycott of Bud Light has proven positive for its competitors, as Modelo overtook the top spot.
- Although Constellation Brands own Modelo in the U.S., it's owned by Anheuser-Busch InBev in the rest of the world.
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