Nike to restart sales at DWS

 

Nike will begin selling at DSW again.  The footwear giant emphasized in May that it seeks to strengthen relationships with wholesale partners. Nike pulled back from DSW in 2021 as it shifted toward a D2C strategy. Nike sales made up around 6% or 7% of DSW's total business, according to UBS analyst Jay Sole. Nike's return will provide "a premium physical and digital assortment," according to DWS CEO Doug Howe. The footwear retailer said earlier this month that it would return to Macy's website and some of its "key" brick-and-mortar outlets.