Podchaser, the intelligence engine for the podcasting industry

 

Podchaser, the intelligence engine for the podcasting industry, announced today the launch of an AI-powered capability to help advertisers expand their reach in podcasting. Collections+, which has been developed and tested by Acast, is now available to any hosting provider, ad platform, or marketplace. This will help advertisers refine their targeting and reach, as podcast data is pulled from the widest range of sources across podcasting. It will come from the hosting platform's data, Podchaser's first-party data, Apple Podcasts and Spotify category and chart data, IAB categories, surveys, and transcriptions. That data will then be synthesized with AI models and sort the podcasts into verticals with all available data points.  Advertisers can use the data collection to target their campaigns. This should help shows broaden their reach as well.