PRX Productions, the podcast distributor, and Sonic Union, a leading audio production company, have announced a strategic partnership for branded podcasts. The two will jointly provide podcast creation and production services for brands interested in creating their own podcasts. The two have already partnered on podcasts, such as a travel podcast for Expedia and a teen advice podcast, We Got You. - Sonic Union is a nationwide creative services and production house that collaborates with ad agencies, Fortune 500 companies, and more. PRX has already worked with significant consumer brands for podcasts, such as Ben & Jerry's, Patagonia, Simon & Schuster, and more.
- "We're proud that PRX is one of the top podcast distributors in the world," notes Jason Saldanha, Chief of Business Development and Content at PRX. "Our in-house production team, PRX Productions, creates premium audio and podcasts for and with outstanding partners. The team at Sonic Union are masters of the craft and have deep relationships with major advertising agencies and creatives across the U.S. Our hope is that we'll complement one another while together delivering the best possible opportunities and service."
- "Audio narrative is a powerful and effective tool for engagement. As our agency and brand clients ideate attention-grabbing campaigns, podcasting will more steadily become a part of media plans and may now include the integration of podcasting with social channels, YouTube, and video components. This is a territory we are collectively poised to help navigate," says Halle Petro, Sonic Union Executive Creative Director. "This exciting partnership will help to provide strategy ahead of the curve within the industry."
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