Swarovski has filed trademark applications for various products, signaling its potential entry into the metaverse. The trademark applications include cosmetics and NFT-verified media, suggesting Swarovski's interest in establishing a presence in the virtual realm. The trademark applications include cosmetics and NFT-verified media, suggesting Swarovski's interest in establishing a presence in the virtual realm. - While the trademark filings do not confirm the immediate release of an NFT line, they hint at Swarovski's consideration of this move in the future.
- The news of Swarovski's potential metaverse expansion coincides with the company's efforts to revamp its business and focus on profitability.
- The involvement of renowned talents such as Steven Meisel and Pat McGrath highlights Swarovski's commitment to rejuvenating its brand image.
| 