Ted Sarandos is making his first visit to Korea since being named co-CEO of Netflix. The two-day visit included meetings with local creators and strategic partners, along with Prime Minister Han Duck-soo and other government officials. In sessions with local creators, Sarandos praised the power of "Korean storytelling" and noted that 60% of Netflix members internationally have viewed at least one Korean title. - According to Sarandos, viewership of Korean content on Netflix is up sixfold globally over the last four years.
- In April, the streamer unveiled plans to invest $2.5 billion in Korean programming over the next four years.
- Netflix is also embroiled in a legal conflict with Korean mobile carrier SK Broadband over network usage fees; the visit may have been an attempt to influence high-level decision-making around potential restitution payments.
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