Temu sales overtake Shein

 

Temu's U.S. sales overtook Shein's in May.  Both e-commerce firms combine low prices with effective social media marketing. U.S. consumers spent 20% more on Temu than on Shein in May, according to Bloomberg. Temu is an e-commerce platform, while Shein produces its own branded products. Temu's iOS app had more downloads than any other shopping app in the six-month period after its launch. The app's downloads may have spiked due to advertising or install campaigns, according to Apptopia. Temu ran a commercial during the Super Bowl in February, which was the fourth most effective at driving engagement.