The Monkeys' work for the Government of Tuvalu won the Grand Prix at Cannes Lions

 

The Monkeys' work for the Government of Tuvalu won the Grand Prix at Cannes Lions for their campaign highlighting the climate crisis and the threat of rising sea levels to Tuvalu.  Tuvalu's minister emphasized the need to preserve the country's culture and heritage by creating a digital nation to respond to the physical land's disappearance due to climate change. The winning campaign, titled "The First Digital Nation," raises awareness about Tuvalu's vulnerability to rising sea levels and the potential extinction of the Pacific Island nation. Tuvalu's Minister Simon Kofe proposed creating a digital realm to preserve the country's identity in the face of climate change. The concept of a digital nation aims to provide an alternative and sustainable future for Tuvalu in the virtual realm. This campaign draws global attention to the urgent need for action to address climate change and its impacts on vulnerable nations.