TikTok is looking to help marketers get a head start on planning their holiday campaigns with the release of its 2023 holiday marketing playbook. The 13-page guide features key steps marketers can take to maximize ROAS while boosting brand awareness and popularity. The guide emphasizes how TikTok has become marketers' go-to social media platform, highlighting that 15% of all product discoveries begin on TikTok. - Marketers can choose from three holiday solutions to support their campaign goals: full funnel solutions that connect advertisers with branding and performance products, branding solutions for advertisers without a catalog, and commerce solutions to help performance advertisers capture sales.
- Each solution includes an estimated month-by-month timeline that outlines the specific steps marketers should take to achieve their goals.
- TikTok's different ad products are also shown in the playbook, including gift guides, interactive add-ons, retargeting features, and more.
|
