The departure of top Twitch users to join Australian rival Kick has caused a significant shake-up in the game live-streaming world, potentially signaling a shift in the streaming landscape. Kick, launched as a competitor to Twitch, offers a different approach with less strict moderation and backing from a crypto casino website. Twitch, the leading live game streaming platform, was founded in the U.S. 12 years ago and acquired by Amazon for $970M. - Australian rival Kick, launched in December, aims to disrupt the gaming industry and has lower revenue charges for streamers.
- Kick's Head of Strategic Partnerships previously worked at Amazon Games, giving the platform insight into the streaming market.
- Streamer xQc was offered a contract worth up to $100M, while details of Amouranth's buyout remain undisclosed.
- This significant live-streaming deal rivals multimillion-dollar contracts in other entertainment sectors, such as podcasting and sports.
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