| Walmart Connect, Walmart's retail media platform, is testing its new in-store advertising formats amid the return to in-person shopping. The retail giant is leveraging QR codes, in-store demos, and radio advertising to drive sales. - Walmart
is stepping up its advertising efforts in its brick-and-mortar stores
as customers return to their pre-COVID-19 shopping habits, with 88% of
its customers purchasing from a physical store in 2022 based on company
data.
- Walmart Connect allows
advertisers to connect their brand with Walmart customers, offering
solutions for online and in-person engagement. According to the
retailer's Q4 2022 earnings report, Walmart Connect's revenue grew 30%
YoY to $2.7B.
- The
new in-store advertising initiatives include the expansion of in-store
demos, which feature sampling stations to drive brand discovery and
visibility, adding QR codes to shopping carts that direct customers to
custom Walmart.com landing pages, and introducing ads to The Walmart
Radio Network, which broadcasts in stores.
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