Advertising giant WPP has teamed with Nvidia to offer an AI-powered content engine for ad campaign creation. WPP's creative teams will be able to leverage the platform to generate and tailor commercial digital content exclusively for WPP clients, the companies said. WPP showcased the new content engine at a recent demonstration during Computex Taipei, led by Nvidia CEO Jensen Huang. - Companies will be able to create large amounts of personalized and immersive advertising content.
- The platform combines 3D imaging software and AI to generate photorealistic images and videos with customized elements, with the ability to edit and adapt those elements more quickly for different markets and digital channels.
- To create the images, WPP said it's leveraging generative AI tools and Adobe and Getty Images content.
- The engine was built with AI technology and Nvidia Omniverse Cloud, its computing platform for creating digital twins, 3D workflows, and more.
AI-assisted marketing already accounts for 45% of global advertising, and by 2032, it is projected to influence over $1.3T in ad revenue. |
