Amazon said this year's Prime Day sales event was the "biggest" ever. U.S. consumers spent $12.7B online during the two-day event, up 6.1% YoY. U.S. shoppers spent $6.4B during the first day of the sales event and $6.3B during the second day, according to preliminary data from Adobe Analytics. - Adobe's data covers 100 million SKUs and 18 product categories.
- Smartphone sales drove 44.8% of online sales on July 12, up from 41.5% last year.
- Amazon said that the first 24 hours of the event marked the biggest sales day in the company's history.
- Prime members purchased 375 million items worldwide during the two-day event, according to Amazon.
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