Apple plans to introduce its Vision Pro headset through appointment-based sales. The mixed-reality headset, priced at $3,500, will be available for customers to try on and demo at dedicated sections within Apple Stores, according to Bloomberg's Mark Gurman. The launch of the headset is scheduled for early 2024, starting in major cities across the U.S. and eventually expanding to other locations nationwide and internationally in late 2024. - Bloomberg reports that customers will be able to schedule appointments to ensure a proper fit for the headset and even have prescription lens inserts fitted if necessary
- The company is also developing an iPhone app and physical scanning machine to help size the correct light seal for each customer.
- The Vision Pro will be sold through the online U.S. Apple Store in early 2024, though it will prompt customers to upload their lens prescriptions and head scan data.
- Third-party retailers are not expected to sell the device until at least 2025.
Apple aims to reach more consumers by developing a cheaper model and a second-generation Pro version slated for release by 2026. - For the initial headset, the company is facing manufacturing challenges and has trimmed its sales target for the first year from 1 million units to 400,000 units, mostly due to design challenges and high costs associated with the device's tiny OLED displays.
|
