BMW has launched a new VR platform, MetaRide, in the metaverse,

 

BMW has launched a new VR platform, MetaRide, in the metaverse, allowing users to experience their new motorcycles virtually.  The platform debuted with the BMW CE 02 electric scooter, offering a 3D view and a virtual test ride of the vehicle. MetaRide is accessible via the Spatial Metaverse platform, where users can also engage in other activities like playing basketball and collecting tokens. Meta's metaverse, launched in 2021, was initially seen as the future of human society, offering a way to experience things without physical presence. However, the metaverse has lost momentum and is no longer the primary focus of Meta, which owns Facebook, Whatsapp, and Instagram. Reality Labs, the company that builds the hardware required to access the metaverse, made an operating loss of $13.7B in 2022. BMW's MetaRide seems to target young people, offering them a chance to experience the excitement of a motorcycle without actually riding it. BMW has recently created a digital version of its upcoming electric vehicle (EV) facility in Hungary, exploiting the value of the metaverse for large manufacturing projects.