Copenhagen-based Better Collective, a digital sports media group,

 

Copenhagen-based Better Collective, a digital sports media group, announced the acquisition of Florida-based sports and entertainment platform Playmaker HQ.  The deal involves a total of $54M, of which a $15M payment is up-front, $1M deferred, and $38M based on performance over three years. Playmaker HQ focuses primarily on original entertainment and sports content with athlete exclusives for the U.S. market. The acquired company distributes about 2,000 content pieces through social media, including TikTok, YouTube, and Twitter. Playmaker expects to generate more than $10M in revenue for the year with an EBITDA margin of 20% to 25%. Playmaker joins other Better Collective portfolio companies, including Action Network, VegasInsider.com, and HLTV.org.