McDonald's has launched a metaverse game called "McNuggets Land" to tap into the growing virtual worlds and gaming trends. The game allows players to explore a digital McDonald's-themed universe and engage in various activities. Within the first week of its launch, "McNuggets Land" attracted over 10 million players. - The game's virtual economy has already generated significant revenue for McDonald's, with in-game purchases and virtual merchandise sales exceeding $50M within the first month.
- "McNuggets Land" is part of McDonald's larger strategy to boost brand engagement and reach a younger audience through immersive experiences in virtual environments.
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