The Roma 2024 European Athletics Championships will introduce

 

The Roma 2024 European Athletics Championships will introduce a "phygital" dimension, merging the physical and digital realms.  This innovation results from a collaboration between the EuroRoma 2024 Foundation and XMetaReal, aiming to offer fans a unique metaverse experience. The Roma 2024 Metaverse will allow fans to explore the venues digitally starting in September, nine months before the actual championship from June 7-12, 2024. This immersive experience is the first for a sports event in Italy. Larissa Iapichino, a renowned athlete, will be the official ambassador of the Roma 2024 Metaverse project. Users worldwide can visit the metaverse using avatars, teleporting across locations, and even previewing the Stadio Olimpico track. For an enhanced experience, VR headset users will be offered a more immersive journey, including interactions with digital assets and receiving Roma 2024 tokens. The metaverse will also feature a commercial village, providing digital stores and amplifying commercial opportunities for event partners. Platforms like Toornament provide powerful tools for organizers, agencies, studios, and publishers to manage and showcase their tournaments, enhancing the popularity and accessibility of cybersport.