What happened: Threads, Instagram's new text-based app, has surpassed ChatGPT as the fastest-growing platform to reach 1 million users. By the numbers: According to The New York Times, Threads became the most rapidly downloaded app or service ever, surpassing ChatGPT's record of 1 million downloads in five days. By comparison, it took Facebook 10 months and Twitter 2 years to reach that milestone. In addition, Threads surpassed over 70 million sign-ups in fewer than 48 hours after its launch on Wednesday. By comparison, ChatGPT had amassed 57 million monthly active users within its first month. The context: Prior to this, ChatGPT was believed to be the fastest-growing consumer app in history. It still claims over 1.5 billion monthly visits, ranking among the top 20 websites globally. While its global web traffic has slowed, ChatGPT still attracts more visitors than Micosoft's Bing.com AI search engine and Character.AI, a competing AI chatbot site.
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